Luncher & Rejoicy

I was part of the founding team of Rejoicy, a platform for creating and managing e-commerse sites for social media sellers. The team included three full-time members as well as a few invaluable part-time and contract contributers. I was in charge of product design. Edwin Oriz was the founder and CEO in charge of funding,Continue reading “Luncher & Rejoicy”

Example Project Process

This was an example project I was asked to do as part of an interview last year. I was told to do my best with the knowledge I had and was given a week to produce the deliverables outside of my normal work. This doesn’t illustrate my collaboration process with a production team, reasearchers, and other designers (which I love to do), but it does show my personal process for thinking through a product design.

Storyboarding the Ideal Customer Profile (ICP)

This video explains how I learned about the Ideal Customer Profile (ICP) and combined it with Amy Jo Kim’s Game Thinking product design model to make storyboards for customers at Rejoicy.com Correction: In the video I say I was working with Rejoicy in 2001. I meant to say 2021.

Staying in touch with customers

In this video, I explain how and why I made a 1-minute product update video every Friday for a couple of months, at Rejoicy.com. You can view the original update videos here.