Hi, I’m Bryce Holland.
I design, lead, listen
& play.
I’ve spent nearly a decade helping startups develop mobile-first software with excellent UX/UI. I believe in compassionate leadership, calm technology, and involving users in the iterative design process. I’m based in Springdale, Arkansas, USA, and I enjoy collaborating with team members in-person or remotely.
My Work
Here’s a few websites I designed and helped launch while at Spruce Technology. Some may have had some changes since the initial design:
Below are some other projects I’ve designed.
-
Blank Slate – Accessible UI Kit
This is a walkthrough of a UI design kit I built in Figma from the ground up with accessibility in mind. We use this at Spruce Technology to speed up prototyping, increase implementation consistency, and comply with accessibility standards from the beginning of our projects. This UI kit is designed to act as a kickstarter to be customized for each new project, allowing us to focus more on our client’s needs instead of reworking hover states and accessibility requirements in the UI.
-
Storyboarding the Ideal Customer Profile (ICP)
This video explains how I learned about the Ideal Customer Profile (ICP) and combined it with Amy Jo Kim’s Game Thinking product design model to make storyboards for customers at Rejoicy.com
Correction: In the video I say I was working with Rejoicy in 2001. I meant to say 2021.
-
Staying in touch with customers
In this video, I explain how and why I made a 1-minute product update video every Friday for a couple of months, at Rejoicy.com.
-
User Feedback and the Iterative Design Process
This video explains an iterative design experience I had adding promotions functionality to Rejoicy.com. I find that working with customers to get feedback while iterating through feature versions is one of the most rewarding parts of product design.
Here’s a link to the original video I sent out to customers and stakeholders for feedback on the new promotions feature
-
Luncher & Rejoicy
I was part of the founding team of Rejoicy, a platform for creating and managing e-commerse sites for social media sellers. The team included three full-time members as well as a few invaluable part-time and contract contributers. I was in charge of product design. Edwin Oriz was the founder and CEO in charge of funding,
-
Example Project Process
This was an example project I was asked to do as part of an interview last year. I was told to do my best with the knowledge I had and was given a week to produce the deliverables outside of my normal work. This doesn’t illustrate my collaboration process with a production team, reasearchers, and…
My Resumé
Experience
Spruce Technology, Inc.
Senior Product Designer,
March 2023 – Current
- Successfully delivered exceptional user-centered designs for diverse clients including U.S. senators, academic institutions, and state and local governments, encompassing websites, an ArcGIS map application, and an e-commerce platform.
- Leveraged cutting-edge AI technologies to design intuitive and efficient time tracking software and an employee review application, streamlining workflows and enhancing user experiences.
AcreTrader
Senior Product Designer,
October 2022 – December 2022
- Optimized the fintech investment platform’s onboarding process, utilizing wireframes, mock-ups, prototypes, and a mobile-first approach to significantly improve user acquisition and engagement.
- Established and documented UX team best practices, including Figma file organization and branching guidelines, a double-diamond problem discovery and solution workflow, and an Agile/Kanban project management system, promoting efficiency and scalability within the design process.
Bridger Creative
Contract Product Designer/Researcher,
April 2022 – August 2022
- Identified market gaps for a new CX solution by conducting in-depth research of existing customer experience platforms and engaging in insightful interviews with customer experience experts worldwide to inform the development of innovative and impactful solutions.
Luncher & Rejoicy (two startups, same team)
Senior Product Designer,
September 2019 – February 2022
- Spearheaded the design of a groundbreaking digital platform empowering local small businesses to effortlessly create e-commerce sites within 60 seconds and join a thriving community of online sellers, driving economic growth and fostering entrepreneurship.
SupplyPike
Product Designer,
August 2017 – August 2019
- Effectively employed Agile and Kanban methodologies to design user-friendly and efficient CPG management software, optimizing productivity and streamlining operations for clients.
Field Agent
Contract UX Designer/Front-end Developer,
May 2017 – July 2017
Grandslam Performance Associates
UX Designer/Front-end Developer,
April 2015 – April 2017
Acumen Brands
UX Designer,
August 2014 – January 2015
Brigham Young University
UX Designer,
August 2013 – June 2014
Education
Brigham Young University
Bachelor of Fine Arts (BFA)
Graphic Design
June 2014
University of Arkansas — Fort Smith
Associate’s Degree
Graphic Design
May 2006
Bryce Holland 